MURU BABY
MURU BABY
IN PRODUCTION
IN PRODUCTION
I was tasked with designing the visual identity for a new product line, with the goal of attracting a broader customer base – not just children, but also adults. The raspberry oat bar is currently one of Muru Baby’s best-selling products. The blueberry oat bar will be launched in October 2024.
New visual identity
In renewing the brand’s visual identity, I aimed to unify and introduce more playfulness into the brand, as it is a baby food company. I chose pink as the primary color for the brand, which not only stands out among competitors but also perfectly complements the colorful product packaging. To emphasize playfulness, I created ’Muru Baby Pink World, and at the same time also change the perception that pink should only be a color for girls—the goal was to make it a color for all children.
Designed and partially built the website. Published in early 2023 (Wordpress - Flatsome theme).
I have also worked with the SEO of the pages
In 2023, revenue grew an incredible +97% compared to the previous year, and operating profit increased by a remarkable +40%, while the total result improved by an outstanding +27% during the last fiscal year.
The sales packaging also received a pink design to enhance brand recognition in the baby food aisles and highlight a new, fresh visual identity.
Muru baby game
I illustrated the Muru Baby game, where the goal is to get children interested in cooking and the world of cooking.
At Muru Baby, I have had the opportunity to design a variety of visual materials, such as product packaging, POS materials, trade show booths, as well as both digital and print ads. I have planned, illustrated, and prepared all the materials for production.